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Writing about my startups, discoveries, and building in public.

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Startups · Jul 15, 2026

How to Get Customers from Reddit Without Getting Banned

Reddit is full of people asking for exactly what you sell, but links in comments get you banned. Here's the full loop that turns Reddit into customers: high-intent discovery, replies in your voice, DMs with tracked links, revenue attribution, and weekly Market Insights.

5 min read · #Replyt#Reddit

Lessons · Apr 15, 2026

Your MVP Should Run Without You

Waitlists and polished demos aren’t enough anymore. What a real MVP looks like in 2026 — software that runs, executes, and produces outcomes without you in the loop.

5 min read · #MVP#AI

Startups · Apr 13, 2026

From OpenClaw to EasyClaw: Turning Agent Infrastructure into a Real Product

How building on OpenClaw led to EasyClaw—and how real usage scaled past 1,000 registered users as the product focused on stability, clarity, and workflows that actually ship.

5 min read · #AI#SaaS

Startups · Mar 11, 2026

What I Learned Building an AI Agent Startup in 30 Days (EasyClaw)

How I built, launched, and learned from an AI agent startup in 30 days — from 12-hour MVP to real users, expensive mistakes, and early traction with EasyClaw.

5 min read · #EasyClaw#OpenClaw

Lessons · Jan 28, 2026

From Developer to Founder: What No One Tells You

The transition from developer to founder isn't a level-up. It's an entirely different game. Here's what building Mr. Popup and Suippy taught me about validation, distribution, and understanding users.

5 min read · #Founder#SaaS

Lessons · Jan 25, 2026

What Building Without an Audience Is Teaching Me About Distribution

Building without an audience taught me that distribution isn't about broadcasting. It's about pattern matching, context, and learning the language of your users.

5 min read · #Distribution#Building in Public

Lessons · Jan 23, 2026

A stranger asked me for €100 to "fix" a security issue. Here's what I actually learned

Someone DM'd me claiming a security vulnerability and asked for money. Here's what I learned about structure, security policies, and why boring basics matter more than panic.

5 min read · #Security#SaaS

Building in Public · Jan 22, 2026

Why I Migrated from WordPress to Astro

Why I migrated from WordPress to Astro for my personal website. The improvements, the process, and what I learned along the way.

5 min read · #Astro#WordPress