Skip to content

Claim the Valley

An advertising marketplace shaped like a city.

MarketplaceDistributionStartup Ads

What it is

Claim the Valley is an advertising marketplace shaped like a city.

A 2.5D isometric map of “Silicon Valley” is the product surface. Every building on it is a claimable ad plot: a startup claims a building, its logo goes up on the map, and visitors who click that logo land on the startup’s site.

You are not buying a building. You are buying visits.

Who it’s for

  • Founders looking for distribution that is not another ad auction
  • Early-stage products that need to be seen before they can be searched for
  • Anyone who would rather own an address than rent an impression

How it works

  1. Paste your web address. The server reads your site and pulls your logo
  2. You see your logo on the building before you are asked for money
  3. Pay once and it is live immediately
  4. Visitors click your sign, and the click is counted and redirected to you

There are no accounts. The email collected at checkout is the identity, and a signed link is the key to your building.

The market model

A claim is a one-time payment, not a subscription.

  • Everything opens at $1. Not a promotion, but the pricing model. A price ladder set from a table is a guess about a map nobody has visited yet. Start flat and the ladder builds itself.
  • Open outbid. Beat what the holder paid by 5%, or by a dollar, whichever is more, and the building is yours.
  • Ratchet. A building never goes back on the map for less than it last sold for. Good addresses only get more expensive.
  • 30-day hold. A claim lapses after 30 days and can be renewed at the same price, so a building claimed once and never contested is not free advertising forever.
  • No queue. An outbid holder is told immediately and can buy back at the same price as anybody else.
  • One building per company, keyed on the domain. Somebody who wants more presence has to take a better address, not more of them.

Key features

  • 229 claimable buildings on a live isometric map
  • $1 opening price on every plot
  • Open outbidding with a price ratchet
  • Automatic logo extraction from your own site
  • An indexable page per company, with its own share card
  • Click tracking with bot filtering and cost-per-click
  • Zone crowns for the priciest building in each of the five districts
  • Stripe checkout, magic-link management, no accounts

Under the hood

The map is CSS 3D transforms, not canvas: a tilted plane carrying 229 buildings and roughly 2,100 nodes, kept smooth by moving pan and zoom outside React, computing screen positions analytically instead of measuring them, and animating nothing inside the 3D scene.

Claiming reads a stranger’s URL server-side, which means the logo pipeline is also a security surface: private address ranges are refused, every redirect hop is re-checked, and truncated downloads are treated as failures rather than half-images.

Built with Next.js, Supabase, and Stripe.

Visit Claim the Valley and take a building.

Built solo

I built Claim the Valley end to end, from idea to production.

The same approach applies to your product.